As we know, the sound has a very high importance during the presentation of different kinds of images. Especially when it comes to moving pictures inspired by tv ads, in which the sound fills a very important role. Not ignoring the fact that it is often more insistently too loud. For me it is significant that the sound is sufficiently harmonised with the image, in order to emphasize the importance of individual moments, ramp up or reducing its tension in a proper manner, and that its role in popular advertisements is strongly highlighted. Watching ads (even inadvertently) we often do not pay much attention to background music. But this is not so important, because our brains unconsciously record all the information about incentives that come to us. So, long before we realize the situation, we are accustomed to the desire of having a new product. Not only the image but also sound should be an incentive for us. Therefore it's so easy to recognize melodies, with which we met earlier. “Life should not be a journey to the grave Is the infinity a good term? Does it fit? What cosmetics, but rather, as a result - the dark side of advertising vs. reality, have in common with infinity? In a simple way: it is a reverse chain: cosmetics - beauty - youth - self-esteem - transience - awareness - time stopping - infinity...
The title of the description of the project should include the core, or at least sort of a hint leading to it. But if the case is concerned with what is happening nowadays, the term that specify it should be just as chaotic as this reality around us. And infinity seems to be too far away from the whole concept. It may, of course, be the most chaotic in its incomprehensibility, but it is still too general and too specified at the same time. |
AuthorProspector, observer, explorer. Makes Short Movies, Photos, Graphics, Motion Design, Mixed-Media - inspired by the environment and designed to explore all of the particles contained therein. Archives
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